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A Step in The Right Direction

Written by Sam Fletcher

15th October 2020

Made entirely in London, this project was a small opportunity for us to contribute to more sustainable fashion by recycling previous fabrics into a stylish, sophisticated new selection.



2020 has been a year that has enabled us to reflect and think about our process- from garment production to the way we present ourselves on social media. Much like many business decisions over the course of the pandemic, we’ve further developed our creativity to create new styles, revisiting favourites into an all-star collaboration of fabrics.


Conscious efforts to improve sustainably has been a theme throughout the business, with changes being made not only in production. By the end of the year, we’ll relocate our warehouse to the first 0 carbon emission fulfilment centre in the UK, saving 93.37 tonnes of co2 each year onwards.


A project centred around repurposing stock fabrics, we’ve crafted the perfect selection of archived materials for an all new, reformed choice.

- Prévu Studio

What does this mean to you?

More specifically, this means that storage, maintenance, treatment and packaging of all our orders will be done at 0 carbon emissions, and in addition to UK production, this means no flights and no shipping containers!

It’s a work in progress, but we’re trying. The Pré(cycle) project releases 19th October 2020, available online.