Prévu. opened its doors with its founding collection - So1 in May 2015.
A Contemporary Design Studio - Prévu Mode De Vie (Planned Lifestyle in French Language).
Founded by Jake Hall (Owner of Contemporary Menswear label - Domingo Rodriguez), Tom Lipop and Eser Aydemir, (Owners of Advanced contemporary brand, T.Lipop) the brand is new but the minds at work certainly are not.
Prévu, A label established to offer the contemporary market place a more accessible and considered product at an affordable price point.
Produced in the UK and Istanbul using Italian, Japanese and English fabrics and complimented with Swiss and Italian trims. A great care and attention to detail means the product is of far greater value than that of its retail price.
Prévu. looks to the gents suit for its inspiration, aspiring to produce a new range of ‘suits’ for the younger crowd.
Variations come in Jackets, Outerwear, T-shirts in various forms, Trousers, Shorts and Knitwear alongside accessories including caps, wallets and bags. Fusing clean lines, relaxed tailoring and quality fabrications to realise considered and coherent collections, Prevu’s expertise in cutting compliments the brand’s smart/casual juxtaposition, where understated design is paramount.
In keeping with the evolution of the label, the name Prévu. represents the idea that everything is meticulously planned; Fabric selection, development, finishing and price point for an uncompromising product always with the modern, quality-conscious man in mind. Fuelled by a love for tailoring Prévu. mixes both traditional and technical fabrics complementing cut, shape and detail. The approach is simple yet effective, a belief in a clean aesthetic and that appliance should be for a reason, design should be questioned and challenged, only then can you produce and create. ‘ Function = Form ’.
‘TO THE NAKED EYE A PRODUCT CAN BE SIMPLE, ONLY WHEN YOU FEEL AND LOOK CLOSELY DO YOU SEE THE REAL BEAUTY’ Tom Lipop